I really enjoyed watching the book trailers. I've been meaning to look at some so I'm glad they are part of the tech challenge. I can see them attracting readers to books they ordinarily would not select - parents as well as children. Our library has 2 copies of the book whose trailer I selected on order. I'm considering posting it on our children's room blog as a "coming attraction." I'll have to do some searching to find some other new titles as well.